Top 5 Film & Television Apps in Kenya - Q2 2022

The second quarter of 2022 saw interesting trends in the performance of the top 5 film and television apps in Kenya, with data coming from both iOS and Android platforms. Here’s a detailed look at the weekly downloads, revenue, and active users for Showmax, Netflix, Amazon Prime Video, Crunchyroll, and Shahid - ﺷﺎﻫﺪ.

Showmax experienced a steady increase in weekly revenue, peaking at approximately $2.3K in the week of May 2. Weekly downloads fluctuated, with a notable spike to 22.3K in the last week of March and a resurgence to 12.1K in mid-June. Weekly active users showed a general upward trend, starting from 248.7K at the end of March and stabilizing around 203.7K by the end of June.

Netflix saw a consistent growth in weekly revenue, reaching around $2.1K in the week of May 23. Weekly downloads were highest at 90.4K in mid-April, with a significant increase to 83.3K in the last week of June. The app maintained a robust weekly active user base, growing from 462.6K at the end of March to nearly 500K by the end of June.

Amazon Prime Video showed stable weekly revenue, peaking at $1.4K in late April and early May. Weekly downloads were relatively steady, with a slight increase to 2.5K in the last week of June. Weekly active users remained consistent, with a gradual increase from 26.2K at the end of March to 28.4K by the end of June.

Crunchyroll had modest weekly revenue, with a notable increase to $195 in the last week of June. Weekly downloads peaked at 744 at the end of March and saw a minor resurgence to 482 by the end of June. Weekly active users showed a slight upward trend, starting at 6.1K and reaching 6.7K by the end of June.

Shahid - ﺷﺎﻫﺪ had fluctuating weekly revenue, with a peak of $189 in the first week of April. Weekly downloads were highest at 174 in early April but declined to 14 by the end of June. Weekly active users started at 173 at the end of March, decreasing to 132 by the end of June.

For more detailed insights and analytics, visit Sensor Tower.